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NewJeans: How a K-pop group became an overnight fashion favorite
This short article was at first printed by The Organization of Vogue, an editorial associate of CNN Style. NewJeans may perhaps not have celebrated its initially birthday nevertheless, but the South Korean quintet guiding hit songs “Focus” and “Hype Boy” has develop into a will need-to-know name in style circles. In March by itself, NewJeans’ members Minji, Hanni, Danielle, Haerin and Hyein, all nonetheless in their teens, have inked a world wide ambassadorship with Levi’s, appeared in a photograph shoot for American Vogue and had been appointed ambassadors for Seoul Vogue Week. And that is just as a team. Separately, Hanni represents Gucci and Armani Natural beauty, Hyein will work…
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Valentino and Dior bet on K-pop amid China tensions. Will it pay off?
Since January, Suga has been portion of Valentino’s ambassadors identified as Di.Vas, limited for Various Values, and will show up in a marketing campaign in collaboration with GQ throughout print, on line and social media. “He has the potential to express all the values of the brand and of a era he speaks for in his spontaneous and present-day way. Every Valentino Di.Vas performs a vital job in sustaining the new eyesight of the business,” in accordance to Valentino. In China, it’s a different story. When South Korea deployed a US Terminal Large-Altitude Place Defense (Thaad) anti-missile procedure in August 2016, Beijing’s policymakers have been angered. Chinese officials seen the Thaad…
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