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‘We’ve got to move on’: John Lewis declares death of the floral midi dress | Fashion
The floral midi dress is dead, long live the floral midi dress. This was the somewhat mixed message John Lewis sent as it unveiled its latest fashion collection on Tuesday, saying it was time to move on from the trend. Instead, its new fashion director, Queralt Ferrer, is championing relaxed separates, tailoring and statement prints. Explaining the noticeable absence of ditzy florals, Ferrer said: “That was one of the main items that we thought we’ve got to move on from. It’s not easy because customers love them, but it’s a trend that has been around for too long and they were everywhere across the high street.” ‘More exotic botanical garden’…