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With public health on the line, here’s how local health departments are fighting misinformation
Oklahoma City KHN — By the summer of 2021, Phil Maytubby, deputy CEO of the health department here, was concerned to see the numbers of people getting vaccinated against covid-19 slipping after an initially robust response. With doubt, fear, and misinformation running rampant nationwide — both online and offline — he knew the agency needed to rethink its messaging strategy. So, the health department conducted something called an online “sentiment search,” which gauges how certain words are perceived on social media. The tool found that many people in Oklahoma City didn’t like the word “vaccinate” — a term featured prominently in the health department’s marketing campaign. “If you don’t know…
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Public Health Agencies Try to Restore Trust as They Fight Misinformation
OKLAHOMA CITY — By the summer of 2021, Phil Maytubby, deputy CEO of the health department here, was concerned to see the numbers of people getting vaccinated against covid-19 slipping after an initially robust response. With doubt, fear, and misinformation running rampant nationwide — both online and offline — he knew the agency needed to rethink its messaging strategy. So, the health department conducted something called an online “sentiment search,” which gauges how certain words are perceived on social media. The tool found that many people in Oklahoma City didn’t like the word “vaccinate” — a term featured prominently in the health department’s marketing campaign. “If you don’t know how…
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As child vaccine rates slip, local health officials fight misinformation
OKLAHOMA City — By the summer months of 2021, Phil Maytubby, deputy CEO of the Health Division right here, was concerned to see the numbers of individuals having vaccinated from Covid slipping soon after an at first strong response. With doubt, concern and misinformation operating rampant nationwide — both on line and offline — he understood the company essential to rethink its messaging approach. So the Well being Section performed some thing termed an on-line “sentiment lookup,” which gauges how sure text are perceived on social media. The tool discovered that numerous people today in Oklahoma Metropolis didn’t like the phrase “vaccinate” — a word highlighted prominently in the health…
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CDC director warns vaccine misinformation is a public health threat
A little but increasing measles outbreak in central Ohio has sickened at least 77 youngsters, pretty much all beneath age 5. The extensive the vast majority are both unvaccinated or have gained just a person of the two recommended doses of measles, mumps and rubella vaccine, according to City of Columbus Community Well being. More than a 3rd of the little ones have been hospitalized. The outbreak, the greatest in the U.S. due to the fact 2019, is going on as resistance to school vaccination prerequisites is spreading across the country. On Friday, the Kaiser Family members Foundation introduced knowledge showing that 28{515baef3fee8ea94d67a98a2b336e0215adf67d225b0e21a4f5c9b13e8fbd502} of grown ups surveyed this summer season…
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