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The Marketing Challenge Behind Schiaparelli’s Fur Faux Pas
Schiaparelli’s newest couture collection, demonstrated Monday, took inspiration from Dante Alighieri’s vision of Hell — but 3 display-stealing appears to be that includes hyper-practical lion, snow leopard and she-wolf heads sparked a especially fiery reaction on the internet. Although fur-no cost and hand-crafted from components like foam, resin, wool and silk, the models were being widely criticised as tastelessly glamourising massive-recreation searching, objectionable for its back links to wealth inequality and the legacy of colonialism, as effectively as the killing of endangered animals for activity. Not anyone took offence — animal rights activist group PETA praised the fake-fur adornments for their craftsmanship and ingenuity — but the types were obviously…