Milan Fashion Week 2023: Diesel show opens against a backdrop of 200,000 condoms

Prepared by Marianna Cerini, CNNMilan, Italy

Friends arriving to Diesel’s Milan Vogue Week clearly show on Wednesday may have been stunned by the set: a large mountain of condoms. The Italian manufacturer unveiled its Drop-Winter season 2023 selection from a backdrop of more than 200,000 Durex packing containers, nodding to each sex positivity and a forthcoming collaboration with the contraceptive firm.

“We like to participate in at Diesel, and we are major about it,” artistic director Glenn Martens claimed in a statement. “Have entertaining, regard each and every other, be protected.”

In truth, the full selection explored themes of liberty, enjoyment and experimentation, with designs strutting all around the condom avalanche in extremely-very low-rise jeans, denim clothes with sheer meshed lace panels and ripped silk dresses held collectively by precarious-seeking chains. The accompanying techno soundtrack was interspersed with the seem of explicit moans, reinforcing the concept that Martens is out to press boundaries.

A model wearing a silk dress with draped chains on the runway.

A model sporting a silk gown with draped chains on the runway. Credit: Victor Virgile/Gamma-Rapho/Getty Illustrations or photos

Because turning out to be resourceful director in Oct 2020, the Belgian designer has steered Diesel — lengthy known for its provocative advertising and marketing and luxe jeans aesthetic — toward a lot more experimental makes use of of denim. He has also been taking part in with upcycling. This collection by yourself showcased leftover nylon that was coated with an additional type of plastic and heated, deadstock fake fur painted to look pretty much like liquid and biker jackets that ended up blow-torched and reworked into structural pieces.

A look from Diesel's Fall-Winter 2023 collection.

A seem from Diesel’s Tumble-Winter 2023 collection. Credit: Victor Virgile/Gamma-Rapho/Getty Images

And, of program, he has built Diesel’s established design and style a thing of a chatting issue during style week.

In February 2022, at Martens’ write-up-pandemic runway return, the label greeted attendees with five inflatables striking a sequence of cheeky poses described by Diesel as “assured, exuberant and very pleased.” Just about every was modeled on a true individual and ranged from about 25 feet to 55 toes broad. Invites for the exhibit integrated an edible thong designed of purple and white sweet.

Then, for its Spring-Summer months 2023 presentation very last September, Diesel erected an huge inflatable that earned a Guinness World Document for the world’s biggest ever blow-up sculpture. (The label also invited the community to attend the present, breaking with trend week’s exclusive norms to host a whopping 5,000 men and women.)

Models walk pass the 'mountain' of bright red condom boxes.

Types walk move the ‘mountain’ of vivid red condom packing containers. Credit rating: Victor Virgile/Gamma-Rapho/Getty Images

The condom “mountain,” as Diesel explained it, designed for nonetheless yet another viral minute under Martens’ route — a shift that encourages each the label’s new collection and safe and sound sexual intercourse. In maintaining with the topic, invites have been sent in the type of Durex packs, whilst a post-runway push release announced that Diesel will be distributing a additional 300,000 condoms across its retailers around the globe in April. One jersey T-shirt witnessed on Wednesday’s runway also hinted at what’s to come, with the traditional Diesel “D” logo swapped for Durex’s “D”.

Major impression caption: The Diesel presentation’s set.

Francis McGee

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