Working together for real estate success: how shared ideologies can boost property entrepreneurship

Real estate entrepreneurship can be highly lucrative, regardless of what you put into your portfolio. However, if you’re considering property development as a solo affair, or with a view to ignoring shared ideologies, you may be missing out on some fantastic growth opportunities.

Many people focus on the greater good as part of their real estate entrepreneurship goals – after all, developing properties supports communities and people in need. However, there are a few areas you can tap into to drive sustainable portfolio growth while giving back to society and the world around you.

Let’s explore a few shared ideologies you can explore while building a real estate portfolio or entrepreneurship for long-term success.

Sustainable development

Eco-friendly, environmentally focused housing developments are increasingly popular with broader society. Also, for commercial properties and industrial setups, green initiatives can help to cement a positive public image and, in some cases, drive down costs.

Immersing oneself in sustainable projects as part of a real estate portfolio can help you find interest from people who are keen to invest in low-cost properties balanced with low carbon demands. Eco-conscious buyers are no longer a niche market – and sustainable housing is increasingly resilient amid fluctuating inflation and a continued reliance on fossil fuels.

Real estate entrepreneurs such as Rofino Licuco focus on sustainable developments for communities that face exorbitant energy costs and limited access to reliable infrastructure. In fact, Licuco focuses on renewable energy as part of his activities to help reduce household costs and create jobs in communities within Mozambique.

Embracing sustainable developments genuinely helps people to find more affordable and accessible housing in an unstable market.

Community focus

It is perhaps tempting for some real estate developers and entrepreneurs to invest in individual properties and buildings and to build an entirely varied portfolio. However, by immersing oneself in designing communities and raising neighborhoods, it’s possible to do genuine good for a lot of people beyond simply offering them somewhere to live.

Real estate developers who focus on communities can invest in mixed-use properties and affordable housing to help disadvantaged people access new homes without having to borrow increasing amounts of money. Embracing communities also allows real estate developers to tap into new, potentially higher-value projects.

For example, partnering with local organizations and listening to citizens’ needs will enable developers to launch projects that genuinely support people for years to come. This might include building schools, doctors’ surgeries or other public services where there might not be much free access.

Design philosophies

While we all have our own personal tastes and aesthetic preferences, it’s wise to collaborate with others on design philosophies and principles. This should especially be the case when it comes to designing and building properties for others to move into and use.

Real estate entrepreneurs might do well to work closely with local architects and town planners to design and invest in properties that both blend with the local scenery and offer accessibility for people who are likely to use them. For example, a community with a large elderly population may benefit from smaller homes or those with additional access support.

By collaborating with others on local projects, real estate developers can also learn more about what made certain buildings, homes and facilities successful long term. What aesthetics and physical features made those buildings stand out and sell more compared to others? What are their long-term value prospects, and how can you emulate them for future investments?

It’s vital that real estate entrepreneurs carefully consider opinions and tastes outside of their own to help transform communities and drive safe financial returns. There are developers who take the more maverick approach and stand out from the crowd – but for more sustainable income and community benefits, it’s wise to follow popular and proven design philosophies.

Ethical practices

More than ever, people genuinely care about where their products have come from, and what has gone into the buildings they live in and use. On top of this, real estate developers should be open and transparent about the tools they use, the people they work with, and the values they get behind. Doing so can help them build more sustainable relationships with project managers, architects, other investors and the communities they are working with.

Real estate entrepreneurs need to be critical about the work they do and to be wholly open about their processes. Thanks to our online society, it is harder than ever to conceal shady activities – though this should not be the driving force behind abandoning them!

Beyond following real estate’s fundamentals, developers should always be open to new ideas. Ultimately, no real estate developer or entrepreneur should be an island. 

For long-term portfolio success, and to drive genuine value and interest in the communities they help to build and support, transparency and the willingness to work with others and their viewpoints are key.