LONDON — Daniel Lee has been named chief artistic officer at Burberry, replacing Riccardo Tisci, confirming studies in WWD.
Burberry explained Wednesday that Lee will be a part of Burberry on Oct. 3. He will be centered at Burberry’s headquarters in London and report to the company’s new main govt officer, Jonathan Akeroyd.
The company stated Lee will oversee all Burberry collections. He will current his debut runway assortment at London Fashion 7 days in February 2023.
“Daniel is an extraordinary expertise with a exclusive being familiar with of today’s luxurious client and a potent record of industrial accomplishment, and his appointment reinforces the ambitions we have for Burberry. I am fired up about working carefully with him and I am self-confident he will have the effect we are aiming for in this upcoming period, supported by our talented and knowledgeable groups,” Akeroyd reported.
Dave Benett/Getty Photos for Bur
Lee reported that alongside one another with the Burberry groups “we will produce the interesting following chapter for this famous British luxury model,” and go on the legacy of Tisci, who is leaving the organization just two times just after showing his spring 2023 assortment in London.
Lee, who is British, also said he’s keen to return to London, which proceeds to be an inspiration.
Born and raised in Bradford, England, Daniel is an award-profitable designer whom Burberry has described as “one of the most thrilling British creative talents of his era.”
From 2018 to 2021, he served as inventive director at Bottega Veneta, wherever he served reinvigorate the Italian luxurious brand. He was earlier director of all set-to-dress in style and design at Celine, which he joined in 2012, and he has also labored at Maison Margiela, Balenciaga and Donna Karan.
Lexie Moreland/WWD
In the previous months, as described, Burberry had place out feelers to a number of prominent British designers, such as Lee, who designed an abrupt departure from the Kering-owned Bottega Veneta late final 12 months, soon immediately after the brand’s spring 2022 runway present in Detroit, Michigan.
Lee experienced assisted to revive Bottega Veneta, turning it into a very hot ticket and a craze-setting label, and injecting a new and youthful spirit to the collections. He sent top-advertising components, which include the Pouch bag, and Cassette bag and the Lido sandals.
Akeroyd is set to lay out his full strategy for the model in mid-November. Lee’s appointment is his initial main use due to the fact he joined the manufacturer earlier this yr.
On Wednesday, the business also paid out tribute to Tisci, who will be leaving the company later this week after almost 5 several years in the job.
Burberry said it was Tisci’s decision to go away, and credited him with spearheading Burberry’s resourceful transformation.
The business stated that less than Tisci’s resourceful leadership, Burberry “reenergized its manufacturer picture, released a new visual identification and revived the Thomas Burberry Monogram. Burberry also modernized and elevated its item offer, attracting a younger, extra diverse and trend-ahead group of customers, and aligned the purchaser experience to its luxury positioning.”
Tisci, who was hired by Burberry’s former CEO Marco Gobbetti, explained Burberry as “a incredibly particular spot with a magical previous and a quite promising potential. The chapter I was asked to compose in its prolonged tale is a person that I am exceptionally proud of, and a person I have made the decision would culminate with my present on Monday.
“I strived to proceed a legacy of innovation, and continually championed for creativity and diversity, in get to always retain Burberry transferring forward. I want to thank my groups, previous and present, and the army of collaborators and buddies who helped me publish a chapter that I hope will keep in Burberry’s future for yrs to come,” Tisci explained.
