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Deion Sanders’ debut with Colorado will boost Pac-12, just not enough to help ongoing media rights talks
Back in December during a conference in Las Vegas, Pac-12 commissioner George Kliavkoff was asked if the spectacular aura of Deion Sanders at Colorado would add value to the league’s media deal. CU’s new coach had been hired days before. “He absolutely adds value to the league,” Kliavkoff told reporters. While there may be added value when it comes to the perception of the league and the Buffaloes themselves, there’s not any actual monetary value being brought by Coach Prime. That’s the conclusion of several media rights consultants with whom CBS Sports spoke ahead of Sanders’ debut at Colorado in Saturday’s spring game, which has thankfully (and temporarily) overshadowed the…
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Deion Sanders’ Rocky Mountain high is a low for Black colleges | College football
Say this much for Deion Sanders: He didn’t slink away under cover of darkness, quiet quit on the season or reach for another dog-eared page from the opportunist’s playbook. Instead, the 55-year-old coach gathered up his Jackson State Tigers players one last time over the weekend and told them that, indeed, the breaking news was true – that the University of Colorado had hired him away. “It’s not about a bag,” he told the somber room. “I’ve been making money a long time and ain’t nowhere near broke. It is about an opportunity.” As good ol’ fashion Mississippi scandals go, only the case swirling around Brett Favre tops this. Coach…
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