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Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?
Fast manner platforms like Shein, with their speedy turnarounds, have accelerated the development of fashion dupes. They can churn out replica merchandise speedily when a luxurious product commences trending, states Walker. “We’ve viewed what was now an set up knockoff lifestyle turbocharged, coupled with a surge in demand from customers from social media. None of this is new — it’s just sped up and amplified.” Amazon is a crucial destination for dupes shoppers, but the firm is doing work hard to make sure need for luxurious dupes does not also consequence in much more counterfeits on the platform. “Dupes are not the identical as counterfeit,” suggests Anna Dalla Val, Director…