The EU is stepping up its crackdown on greenwashing. Trade teams and environmental advocates say it is not going far adequate. On Wednesday, the European Fee published a draft of new policies meant to stamp out fluffy and deceptive eco-marketing and advertising of products and solutions which includes garments and cosmetics. The proposed regulation normally takes aim at a booming current market for “green” merchandise whose environmental qualifications are, more normally than not, hollow. It lays out baseline needs for brand names to again up any statements with strong and confirmed information and facts or chance sizeable fines. The lengthy-awaited draft rules come amid a broader greenwashing crackdown that is…