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  • New Lincoln president wants fewer dealers, refocused EV plan
    Automotive

    New Lincoln president wants fewer dealers, refocused EV plan

    April 21, 2023 /

    NEW YORK — Lincoln’s new president is working to impress the luxury brand’s stalled revival by shrinking its vendor network, refocusing its electrification tactic and updating its solutions to spark curiosity from new and returning clients. “We have to get our mojo again,” Dianne Craig told Automotive News this 7 days in New York as Lincoln introduced the redesigned Nautilus, a product she hopes will be critical to that program. Lincoln executives spent much of the earlier decade doing the job to make the brand name pertinent again in an significantly crowded luxury industry. Their attempts succeeded to an extent — U.S. gross sales topped 112,000 vehicles in 2019, a…

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