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How Do You Build Trust? Know More Than Your Competition
There is a great offer of facts out there, but understanding how to supply context and meaning can aid you established by yourself apart. It is Agent Appreciation Month right here at Inman. Be a part of us to rejoice all that brokers do, all month lengthy. Craving total access? Consider gain of our Agent Appreciation Sale, and subscribe to Inman Select for only $99. Building rely on is a gradual method. Believe in is attained, not blithely presented. An exceptional way to develop rely on, as a actual estate advisor, is not that insta-deserving photograph at [insert landmark/well known location & city name here] but recognizing your current market, inside…
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Public Health Agencies Try to Restore Trust as They Fight Misinformation
OKLAHOMA CITY — By the summer of 2021, Phil Maytubby, deputy CEO of the health department here, was concerned to see the numbers of people getting vaccinated against covid-19 slipping after an initially robust response. With doubt, fear, and misinformation running rampant nationwide — both online and offline — he knew the agency needed to rethink its messaging strategy. So, the health department conducted something called an online “sentiment search,” which gauges how certain words are perceived on social media. The tool found that many people in Oklahoma City didn’t like the word “vaccinate” — a term featured prominently in the health department’s marketing campaign. “If you don’t know how…
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